Tech Fest 2025 – Innovation and technology at its finest.

The Business Case for Mobile Apps: Why They Matter

Mobile apps provide convenience and accessibility, allowing us to do everything from ordering groceries to booking international flights with just a few taps on our screens. This convenience has led to a significant change in consumer behavior. For example, in 2023, mobile devices accounted for 54% of all e-commerce sales worldwide. This isn’t a temporary spike; it’s a clear trend showing where the future of shopping is headed.